Will You Advertise for God?
Not too long ago, the people companies used to sell products and services in television commercials were often not easily recognizable faces. But today, and it is certainly true during the Christmas season, many advertisers use “celebrity endorsements” to sell their products and services. The focus seems to have shifted from quality and affordability to using something because of who else uses it (or at least endorses it), thus in some way making those buy those products or services part of the “in” crowd.
While our culture uses the “high” to sell a message, God often uses the “low” to promote and advance His message. Sure, all throughout the pages of scripture there are stories of God using kings, rulers, priests, and famous people to “advertise” His kingdom, but those same pages are also full of accounts of people who held little or no status in society – tax collectors, fishermen, prostitutes, servants, widows, and even shepherds – being used by God in big ways. And if you are a follower of Jesus, while you might have committed your life to Him through the efforts of a well-known person, it is more likely that it occurred when someone not well known by the world invested time and effort into you. That is certainly the case for me.
Today I want to quickly look at one such story of when God used the lowly to share the best news ever told. We will be looking in Luke 2; the story of shepherds being used announce the birth of Jesus. What do we know about shepherds? Shepherds generally came from the base elements of society. They were on the lowest rung of the economic scale and had little of not formal education. Shepherds had no power or influence, they simply tended sheep. It is also entirely possible that these shepherds who heard the angels singing were illiterate. Shepherds were also totally committed to their flock and would do anything, including risking life and limb, to care for and protect their sheep.
The story line in Luke 2 is that Jesus has been born and about that time an angel appeared to shepherds who were living in the fields while keeping watch over the flocks, simply doing their job. The angel announced that the Messiah had been born. These shepherds were very unlikely candidates to “advertise” this good news. Wouldn’t priests have been more credible since they were the well-known and well-connected religious people of their day? But the story tells us that these shepherds said to each other, “When the angels went away from them into heaven, the shepherds said to one another, ‘Let us go over to Bethlehem and see this thing that has happened, which the Lord has made known to us’” (Luke 2:15).
Presumably they each packed an overnight bag (this is not in the biblical account) and hurried off to find the Baby Jesus (this is in the biblical account). Here is what we read, “And they went with haste and found Mary and Joseph, and the baby lying in a manger. And when they saw it, they made known the saying that had been told them concerning this child. And all who heard it wondered at what the shepherds told them” (vv.16-18).
So, here we have lowly shepherds, the bottom feeders of society, being used by God as the first to tell the world of the Messiah’s birth. He spoke through angels to lowly shepherds on a remote hillside outside a tiny Judean village. It didn’t seem a likely way to win the world, but God uses people like you and like me, just average “Joes” and “Janes” to share His good news with the world.
God wants to use you and me to proclaim His kingdom and His message. We don’t need to be rich and famous, wise and well-educated, or even well-versed in all things religious. We just need to be willing and available! The gift of Christ is the best gift anyone will ever receive. Are you asking God to use you as He used those shepherds 2000 years ago?
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